Saucony aims to reduce their footprint with biodegradable shoes.
How to make shoes that are better in the long run.
Published On
Jul 23, 2020
Description
Americans throw away over 300 million shoes every year. Most end up in landfills where they take decades to slowly decompose. But Saucony aims to change all that with the development of their first biodegradable collection. It’s a huge step for a major shoe brand to ensure the footwear of the future is more sustainable for the planet.
Credits
- Date
- Jul 23, 2020
- Agency :
- Arnold Worldwide
- Client :
- Saucony
- Chief Creative Officer :
- Sean McBride
- VP Creative Director Art :
- Sam Mullins
- VP Creative Director Copy :
- Justin Galvin
- Agency Executive Producer :
- Paul Shannon
- Marketing Director :
- Mallory Brannon
- Marketing Manager :
- Stephanie Forsey
- Production Company :
- Brickyard Filmworks
- Director :
- Dave Waller
- Executive Producer :
- Bill Goodell
- Visual Effects :
- Brickyard VFX
- Head of Production :
- Ellen Schmitt
- Assistant Producer :
- Brenna Williams
- Lead CG Artist :
- Sean McLean
- VFX Artist :
- Paul Connor
- VFX Artist :
- Jimi Simmons
- Music :
- Singing Serpent
- Recording and Mix :
- Soundtrack Boston
- Engineer :
- Mike Secher
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Industry
Project Type
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