Saucony aims to reduce their footprint with biodegradable shoes.

How to make shoes that are better in the long run.

Published On
Jul 23, 2020


Americans throw away over 300 million shoes every year. Most end up in landfills where they take decades to slowly decompose. But Saucony aims to change all that with the development of their first biodegradable collection. It’s a huge step for a major shoe brand to ensure the footwear of the future is more sustainable for the planet.


Jul 23, 2020
Agency :
Arnold Worldwide
Client :
Chief Creative Officer :
Sean McBride
VP Creative Director Art :
Sam Mullins
VP Creative Director Copy :
Justin Galvin
Agency Executive Producer :
Paul Shannon
Marketing Director :
Mallory Brannon
Marketing Manager :
Stephanie Forsey
Production Company :
Brickyard Filmworks
Director :
Dave Waller
Executive Producer :
Bill Goodell
Visual Effects :
Brickyard VFX
Head of Production :
Ellen Schmitt
Assistant Producer :
Brenna Williams
Lead CG Artist :
Sean McLean
VFX Artist :
Paul Connor
VFX Artist :
Jimi Simmons
Music :
Singing Serpent
Recording and Mix :
Soundtrack Boston
Engineer :
Mike Secher

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