Do These Shoes Move You? No? Then Maybe the Cardboard Box Will
DDB Canada Connects Childhood and Grown-Up Wonder in a New Spot for Nordstrom
Sep 16, 2014
As scenes of cute little kids at play flash by in this new spot for Nordstrom, a narrator intones, "When you were young, you could see endless possibility inside of a cardboard box" -- and, indeed, the children are delightedly inhabiting magical creations fashioned from discarded boxes. Fast-forward to adulthood, and we glimpse a woman just as delightedly opening up a shoebox as the narrator adds, "Some things never change." Inside the box: a killer pair of stiletto heels. The ad is part of a new print/online/radio campaign with the tagline "Shoes that move you" out of DDB Canada's Vancouver office.