Tami Fujiya: Shoes

Published On
Feb 10, 2015

Description

Shoes show women's ID. Shoes are no longer footwear. Shoes are mentally supportive of women. Translation of the posters:

001:
Let's have comfortable walking shoes.
Our paths in life are almost long way around.

002:
Bought it to put on.
But hasten home to take off.

003:
Put on for someone before.
Put on for myself now.

004:
I like its look only.
It gave me a bitter experience.

Credits

Date
Feb 10, 2015
Brand:
Tami Fujiya
Client:
Tami Fujiya
Senior Creative Director:
Hijiri Mochihara
Creative Director:
Keita Kusaka
Art Director:
Kyohei Nomura
Copywriter:
Aiko Ishimoto
Photographer:
Makoto Takahashi
Model:
Tamae Nomura
Producer:
Tomoe Hanawa

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Project Type