Granny Goes Gangsta in Kmart's Latest Ad

No Need for Words

Published On
Aug 22, 2014

Editor's Pick

Granny goes all-out gansgsta in this new "Shop Like a Boss" spot for Kmart promoting the retailer's shop online, pay-in-store service, created out of FCB Chicago. In the music video-style ad directed by Ben Flaherty of We Are Famous, G-Ma says not a word as she cranks with confidence through a Kmart store with a pair of boy toys in tow, depositing her Joe Boxer undies and Bongo cheetah print shoes at the checkout counter.

Credits

Date
Aug 22, 2014
Client:
Kmart
Client:
Kmart
Agency:
FCB-Chicago
Director:
Ben Flaherty
Production Company:
We Are Famous
Agency:
FCB

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Project Type