Blue Cross/Blue Shield : Shopping

How kids being kids can make adults cry.

Published On
Sep 10, 2012

Editor's Pick

Children speak, and act, the truth. That's apparent in a new pair of child obesity spots out of Mono, for Blue Cross Blue Shield of Minnesota. Two boys sit at a fast food restaurant trying to one up each other with their heroic dad tales, and a little girl trails her mother at the grocery store, taking cues from her mom as she fills her own tiny cart. On the surface, they're a pair of heartwarming scenarios, but the finer details--and the parents' expressions, reveal a more unsettling reality.

The spots were directed by Academy's Amanda Boyle, who previously painted another tragic, yet beautiful portrayal of kids in the moving "Sh*t Kids Say" film for the NSPCC, out of Inferno London.


Sep 11, 2012
Brand :
Blue Cross/Blue Shield
Client :
Blue Cross/Blue Shield
Agency :
Director :
Amanda Boyle
Production Company :
Academy Films
Executive Producer :
Lizie Gower
Producer/Academy :
James Cunningham
Director, Photography :
George Steel
Line Producer :
Amanda Field
Editorial :
Whitehouse Post
Editor :
Steve Jess
Senior Producer :
Melanie Klein
Color :
Company 3
Colorist :
Stefan Sonnenfeld
Online :
Drive Thru
Online Editor :
Derek Johnson
Producer :
Beth Wilson
Audio Mix :
Echo Boys Music
Sound Designer :
Tom Lecher
Mix :
Tyler Tholl
Producer :
Sara Davidson

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