Nike Hosts the Most Celeb-Studded Pickup Game Ever

Fun New Spot Takes a Kid on a Journey Through Eight Different Sports

Published On
Jul 14, 2015

Editor's Pick

In this fun new spot from Nike, a kid gets dragged into a pickup basketball game on a hot summer day and it leads to an incredible, celebrity-studded journey through all kinds of sport.

After agreeing to join in the game as another kid tells him "we're short a guy," he's catapulted into increasingly crazy scenarios featuring different sports: a 10K race, a baseball game, a bus full of sumo wrestlers, beach volleyball, lacrosse, soccer and rugby. Athletic greats including Mike Trout, Garrett Richards, Misty May-Treanor, Miles and Lyle Thompson, Mia Hamm and Andrew Luck pop up along the way.

The energetic film, which feels ilke classic, old-school Nike advertising, takes him seamlessly through the sports before he finally comes full circle by returning to the basketball game -- where NBA star Anthony Davis of the New Orleans Pelicans tells him again, "We're short a guy."

The campaign, by Wieden & Kennedy Portland and directed by Imperial Woodpecker's Stacy Wall, broke during the MLB Home Run Derby earlier this week.

Credits

Date
Jul 14, 2015
Brand:
Nike
Client:
Nike
Agency:
Wieden & Kennedy
Creative Director:
Chris Groom
Creative Director:
Stuart Brown
Copywriter:
Derek Szynal
Producer:
Ross Plummer
Art Director:
Jason Campbell
Executive Agency Producer:
Matt Hunnicutt
Strategic Planning:
Andy Lindblade
Strategic Planning:
Brandon Thornton
Strategic Planning:
Reid Schilperoort
Media/Comms Planning:
Daniel Sheniak
Media/Comms Planning:
Reme DeBisschop
Media/Comms Planning:
Brian Goldstein
Media/Comms Planning:
Emily Graham
Account Team:
Karrelle Dixon
Account Team:
Jordan Muse
Account Team:
Corey Woodson
Account Team:
Shinya Kamata
Business Affairs:
Dusty Slowik
Executive Creative Directors:
Mark Fitzloff
Executive Creative Directors:
Joe Staples
Production Company:
Imperial Woodpecker
Director:
Stacy Wall
Executive Producer:
Doug Helbert
Line Producer:
Matt Wersinger
Director, Photography:
Jon Lynch
Editorial Company:
Work, LA
Editor:
Rich Orrick
Assistant Editor:
Clay Doggett
Post Executive Producer:
Marlo Baird
Visual Effects:
Joint Editorial, Portland
Visual Effects Supervisor:
Alex Thiesen
Flame Artist:
Katrina Salicrup
Visual Effects Producer:
Rebekah Koerbel
Sound Company:
Barking Owl
Sound Designer:
Michael Anastasi
Song:
Surfin Bird, The Trashmen
Producer:
Whitney Fromholtz
Mix Company:
Lime Studios
Mixer:
Loren Sibler
Producer:
Susie Boyajan

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