Nike Hosts the Most Celeb-Studded Pickup Game Ever
Fun New Spot Takes a Kid on a Journey Through Eight Different Sports
Editor's Pick
In this fun new spot from Nike, a kid gets dragged into a pickup basketball game on a hot summer day and it leads to an incredible, celebrity-studded journey through all kinds of sport.
After agreeing to join in the game as another kid tells him "we're short a guy," he's catapulted into increasingly crazy scenarios featuring different sports: a 10K race, a baseball game, a bus full of sumo wrestlers, beach volleyball, lacrosse, soccer and rugby. Athletic greats including Mike Trout, Garrett Richards, Misty May-Treanor, Miles and Lyle Thompson, Mia Hamm and Andrew Luck pop up along the way.
The energetic film, which feels ilke classic, old-school Nike advertising, takes him seamlessly through the sports before he finally comes full circle by returning to the basketball game -- where NBA star Anthony Davis of the New Orleans Pelicans tells him again, "We're short a guy."
The campaign, by Wieden & Kennedy Portland and directed by Imperial Woodpecker's Stacy Wall, broke during the MLB Home Run Derby earlier this week.
Credits
- Date
- Jul 14, 2015
- Brand :
- Nike
- Client :
- Nike
- Agency :
- Wieden & Kennedy
- Creative Director :
- Chris Groom
- Creative Director :
- Stuart Brown
- Copywriter :
- Derek Szynal
- Producer :
- Ross Plummer
- Art Director :
- Jason Campbell
- Executive Agency Producer :
- Matt Hunnicutt
- Strategic Planning :
- Andy Lindblade
- Strategic Planning :
- Brandon Thornton
- Strategic Planning :
- Reid Schilperoort
- Media/Comms Planning :
- Daniel Sheniak
- Media/Comms Planning :
- Reme DeBisschop
- Media/Comms Planning :
- Brian Goldstein
- Media/Comms Planning :
- Emily Graham
- Account Team :
- Karrelle Dixon
- Account Team :
- Jordan Muse
- Account Team :
- Corey Woodson
- Account Team :
- Shinya Kamata
- Business Affairs :
- Dusty Slowik
- Executive Creative Directors :
- Mark Fitzloff
- Executive Creative Directors :
- Joe Staples
- Production Company :
- Imperial Woodpecker
- Director :
- Stacy Wall
- Executive Producer :
- Doug Helbert
- Line Producer :
- Matt Wersinger
- Director, Photography :
- Jon Lynch
- Editorial Company :
- Work, LA
- Editor :
- Rich Orrick
- Assistant Editor :
- Clay Doggett
- Post Executive Producer :
- Marlo Baird
- Visual Effects :
- Joint Editorial, Portland
- Visual Effects Supervisor :
- Alex Thiesen
- Flame Artist :
- Katrina Salicrup
- Visual Effects Producer :
- Rebekah Koerbel
- Sound Company :
- Barking Owl
- Sound Designer :
- Michael Anastasi
- Song :
- Surfin Bird, The Trashmen
- Producer :
- Whitney Fromholtz
- Mix Company :
- Lime Studios
- Mixer :
- Loren Sibler
- Producer :
- Susie Boyajan
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