Snapchat Spectacles Find BK's the King at a Drive-Thru in First U.S. Ad Shot on Device

Burger King Jumps Onto Another Emerging Tech

Published On
Sep 20, 2017

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Burger King, a marketer known for experimenting with the latest tech innovations, has debuted the first U.S. ads to be shot on Snapchat Spectacles.

The first spot dropped on Monday, which also happened to be National Cheeseburger Day. In the immersive, omni-degree POV that Spectacles provide, it depicts what it's like to drive up to a BK window and get served by the King. Others in the campaign recreatae the experience of digging into a burger while hanging with his Highness.

Across the pond, retailer Sainsbury's was the first U.K. advertiser to leverage Spectacles, for the brand's "Living Well" campaign.