Water Aid's four minute Spotify playlist will encourage Brits to take shorter showers

Charity is responding to the heatwave in the U.K.

Published On
Jul 09, 2018

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With the U.K. in the midst of a heatwave and unprecedented dry spell, charity Water Aid is encouraging Brits to conserve water with a specially designed music playlist to time their showers by.

Agency Y&R London responded to call by water firms for people to shower in four minutes or less by creating a Spotify playlist consisting only of four minute songs. Some of them are water-themed (like Adele's "Water Under the Bridge," Boney M's "Rivers of Babylon" or Calvin Harris and Tinie Tempah's "Drinking From the Bottle") while some others reflect the summer's other obsession, the World Cup, with tracks like "Three Lions on a Shirt," ahead of England's semi-final on Wednesday.

WaterAid Chief Executive Tim Wainwright says in a statement: "The heat is on for both the England team in the World Cup and the country's water supplies so we should all do our bit to reduce our water use during the heatwave. Lathering up to "Three Lions" is a perfect way to build up to the big game on Wednesday and make sure you don't go into extra time in the shower. On average an eight minute shower uses around 65 litres of water -- which is over three times the amount many people in the developing world rely on for a whole day."

Credits

Date
Jul 09, 2018
Agency :
Young & Rubicam-London
Brand :
Water Aid

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