Dish's Latest Ads Feature a 'Spokeslistener'

Brand Aims to Show It Understands Your Frustrations With Cable

Published On
Mar 13, 2017

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Dish aims to communicate that it's listening to your problems, in a new campaign illustrating people's frustrations with their current cable setup. To do that, instead of having a "spokesperson" talking at you, the ads feature a "spokeslistener," a slightly quirky bearded guy who sits in people's living rooms calmly listening to them venting, while assuring them, "I hear you."

The campaign, by Camp & King, includes a spot (seen here) in which a woman waits all day for the cable guy, who finally knocks at the door just after she gives up and decides to take a shower -- only to miss him. Another ad features a family wrestling with input feeds and remotes to get their TV working; the "spokesperson" sits watching them with an unusual-looking lap animal.

The ads were directed by Martin Granger at Moxie Pictures and are airing in more than 150 markets across the U.S.

"A spokesman talks at you, while a Spokeslistener listens to and communicates with you," said Jay Roth, Dish senior vice president and chief marketing officer, in a statement. "It's a demonstration of our commitment to acknowledge common customer frustrations, and then take the appropriate action to provide meaningful solutions."


Mar 13, 2017
Brand :
Client :
Agency :
Camp + King
Director :
Martin Granger
Production Company :
Moxie Pictures
Chief Creative Officer :
Roger Camp
Chief Executive Offier :
Jamie King
Creative Director, Art Director :
Aaron James
Creative Director/ Copywriter :
Rob Thompson
Associate Creative Director, Art Director :
Luis Farfan
Associate Creative Director, Copywriter :
Andy Lewis
Senior Art Director :
Gustaf Jonsson
Senior Copywriter :
Rick Morrison
Director, Content Production :
Stacy McClain
Producer :
Paul Golubovich
Brand Director :
Dana Rabb
Brand Development Supervisor :
Heather Lord
Brand Manager :
Sasha Rezaie
Director, Strategy :
Shannon Gillmore
Brand Strategist :
Peter Scanlon
Executive Producer :
Karol Zeno
Head of Production :
Paula Benson
Line Producer :
Heidi Soltesz
Post Production :
Cut + Run
Editorial :
Cut + Run
Editor :
Jay Nelson
Editor :
Pete Koob
Executive Producer :
Deanne Mehling
Producer :
Sara Stasinos
Assistant Editor :
Christopher Kasper
Motion Graphics :
Tom Yaniv
Music :
Beacon Street Studios
Composer :
Andrew Feltenstein
Composer :
John Nau
Mix :
One Union Recording Studios
Engineer :
Joaby Deal

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