NSPCC : The Sh*t Kids Say
Don't wait.
Published On
Mar 26, 2012
Editor's Pick
The UK's NSPCC enlisted Skins director Amanda Boyle and London agency Inferno for this heartbreaking YouTube spot, highlighting the fact that many people wait too long to report suspected child abuse. The charity's research found that most people ignore worries over a child's safety for about a month before calling. The campaign is being launched in partnership with online parenting forum NetMums.
Credits
- Date
- Mar 27, 2012
- Brand :
- NSPCC
- Client :
- NSPCC
- Agency :
- Inferno-London
- Director :
- Amanda Boyle
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Project Type
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