Shutterstock gives striking images a twist in global campaign

First brand advertising for six years was created by Di Massimo Goldstein

Published On
Jan 14, 2019

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Shutterstock is rolling out its first brand campaign in six years in a bid to showcase its creativity and demonstrate how its stock assets deliver something more than the run-of-the-mill.

Its new campaign, running on social and digital channels, features striking images of animals, but with a twist -- like a dog wearing a shirt and jacket, or a hairless cat with a quizzical expression. The tagline, "It's not stock, it's Shutterstock," is used in gifs which morph into words like "meowstock," "wildstock" and "fiercestock" for example, with the cat. 

Created by New York agency DiMassimo Goldstein, the campaign is launching in the U.S., U.K., Canada and Australia and will roll out to countries in Europe, Latin America and Asia.

“Creativity is now mission-critical for businesses of all sizes,” said Lou Weiss, Shutterstock’s global Chief Marketing Officer. “Customer expectations are simply too high-- companies with mediocre advertising or visually dull websites are being left behind. Creative professionals are discovering and using our captivating images, stunning video and catchy music tracks every day in thousands of new marketing campaigns globally. Our campaign is a celebration of the amazing artists who contribute these incredible assets to our platform, and highlights the extraordinary value that they bring to creative endeavors every day.”