Or Yarok, Association for Safer Driving in Israel: The Silent Accident

Published On
Mar 24, 2014

Description

During the Silent Disco party in tel aviv, where tens of thousands of youngsters dance all night on music broadcasted only through headphones, drink beer and drive home drunk, The DJ stopped the party suddenly and played this message directly through the headphones:

"In one second, everything can stop. Drank alcohol tonight? Don't drive!"

Credits

Date
Mar 24, 2014
Agency:
Lead-Israel
Brand:
Or Yarok, Association for Safer Driving in Israel
Client:
Or Yarok, Association for Safer Driving in Israel
Executive Creative Director:
Lior Zaid
Creative Director:
Ifat Shlazinger
Copywriter:
Liron Ben Yakov
Art Director:
Jessica Mozynski
Illustrator:
Dana Zarfali

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Project Type