A Family Heirloom is Just the Thing When You Have Taco Bell Cravings

It has witnessed both love and war -- and now, it's being put to good use

Published On
May 02, 2013

Editor's Pick

A silver dollar that has witnessed the beginnings of a great love affair, and even saved a man's life is in the spotlight in this fun new ad from Taco Bell, created via Deutsch Los Angeles. Of course, you know that a dollar this important should go somewhere great -- you just didn't know it would be so delicious. The spot promotes Taco Bell's "low-end," $1 cravings menu.


May 03, 2013
Brand :
Taco Bell
Client :
Taco Bell
Agency :
Deutsch-Los Angeles
Chief Marketing Officer :
Brian Niccol
Group Creative Director :
Brett Craig
Creative Director :
Josh DiMarcantonio
Creative Director :
Jason Karley
Senior Art Director :
Gordy Sang
Senior Copywriter :
Brian Siedband
Director, Integrated Production :
Vic Palumbo
Director, Content Production :
Victoria Guenier
Executive Producer :
Paul Roy
Producer :
Alison McMahon
Production Company :
Director :
Martin Krejci
Executive Producer :
Matt Factor
Executive Producer :
Shelly Townsend
Head of Production :
Jeanne Stawiarski
Producer :
Aris McGarry
Director, Photography :
Sal Totino
Editorial :
Cut + Run
Post Production :
Method Studios
Color :
Company 3
Audio Producer :
Lime Studios

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