Could This Ad Get Any More 'Swedish' if it Tried?
Andreas Nilsson Directs a Pair of Bearded Skaters for Cider Brand Rekorderlig
Published On
Jun 19, 2015
Editor's Pick
To launch the first global brand campaign for Rekorderlig, a Swedish premium cider brand, agency Saatchi & Saatchi London tried to create something quintessentially Swedish.
It engaged super-hot Swedish director Andreas Nilsson ( who helmed Volvo's Cannes-winning "Epic Split") to shoot this quirky spot featuring two bearded blond skaters and their earnest coach, who launches into song as they perform an increasingly bizarre routine out on the ice of a lake. The music -- Jon Henrik's Swedish folk track "Reindeer Herder" -- gives the spot a touch of the mystical, as well as adding to its quirky humor. The tagline is "Beautifully Swedish."
Credits
- Date
- Jun 19, 2015
- Brand :
- Rekorderlig Cider
- Client :
- Rekorderlig Cider
- Agency :
- Saatchi & Saatchi-London
- Executive Creative Director :
- Andy Jex
- Production Company :
- Biscuit Filmworks
- Agency :
- Saatchi & Saatchi-London
- Executive Creative Director :
- Rob Potts
- Copywriter :
- Adam Chiappe
- Art Director :
- Adam Chiappe
- Digital Creative Director :
- Dan Rutherford
- Digital Director :
- Lloyd Salmons
- Digital Director :
- Ant Cauchi
- Creative Planner :
- Ronnie Crosbie
- Account Handler :
- Claudia Mazur
- Account Handler :
- Ryan Lacey
- Account Handler :
- James Donovan
- Producer :
- Josh Sanders
- Head of Broadcast Production :
- Zoe Bell
- Media Buying Agency :
- AMS
- Director :
- Andreas Nilsson, Biscuit Filmworks
- Editor :
- Ben Campbell, Cut & Run
- Producer :
- Charlotte Woodhead, Biscuit Filmworks
- Head of Production :
- Kate Taylor, Biscuit Filmworks
- Post Production Company :
- Giles Cheetham, Electric Theatre Collective
- Colorist :
- Aubrey Woodiwiss, Electric Theatre Company
- Audio Post Production Company :
- Munzie Thind at Grand Central Studios
- Music Sync :
- Tessa Harris, Major Tom
- Director, Photography :
- Stephen Keith Roach
- Production Designer :
- Andy Kelly
- Wardrobe :
- Mr Gammon
- Choreographer :
- Sebastian Stella
- Managing Director :
- Shawn Lacy
- Executive Producer :
- Orlando Wood
- Executive Producer :
- Colleen ODonnell
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