SimCity : Let's All Be Mayor

The world builds.

Published On
Feb 26, 2013

Editor's Pick

You are the hand of God in Electronic Arts' campaign to launch the new SimCity game. DraftFCB San Francisco presents, "Let's All Be Mayor," a real-time website that uses public voting to make important decisions -- such as which buildings an impending meteor should destroy -- and thus to create a new SimCity. Developers "build" the city in real-time (and you can watch via livestream), in response to the voting patterns, and the result will be a collection of different cities that might tell you more than you wish to know about what we can create -- or demolish -- as a collective.

The campaign reflects the real goings on of the new SimCity, which releases March 5. The new version of the urban development game lets you not only create--but also tear down-- your whole city. As creative director Ocean Quigley told Vox Games last year, you can burn down sections of your town and watch the burning sims come out of buildings -- you can even let them starve and die.

Credits

Date
Feb 26, 2013
Agency:
DraftFCB-San Francisco
Brand:
SimCity
Client:
SimCity
Group Creative Director:
Tony Vazquez
Group Creative Director:
Colin McRae
Associate Creative Director:
Scott Drey
Associate Creative Director:
Rob Kazenstein
Copywriter:
Elaine Cox
Head of Production:
Jon Drawbaugh
Broadcast Producer:
Jeremy Arth
Director, Interactive:
IV Tench
Interactive Senior Producer:
Leslie Ernst
Production Company:
GO LA
Director:
Dennie Gordon
Executive Producer:
Gary Rose
Executive Producer:
Sandy Weinstein
Digital Production:
Stink Studios
Executive Producer:
Esther Downton
Creative Technologist:
Sam Broe
Lead Developer:
Robert Findley
Editorial:
Beast Editorial
Editorial:
Connor McDonald

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Project Type