Tom Brady Gets an Unusual Hotel Room in Simmons' Mattress Spot

Biscuit's Noam Murro Directs Patriots Star in Campaign for Beautyrest Black

Published On
May 09, 2016

Editor's Pick

in a new campaign for bedding company Simmons promoting its Beautyrest Black mattress, NFL superstar Tom Brady checks into a luxury hotel -- but his journey to his room is somewhat mysterious.

The spot, directed by Biscuit's Noam Murro for KBS, sees Brady guided into a secret elevator and led through corridors reminiscent of "The Shining," as other hotel guests give him weird sidelong glances. Eventually, he's shown into a dark, windowless room which contains only a Beautyrest Black mattress. He won't be needing anything else, see, because as the taglilne says, "sleep is the ultimate luxury."

Credits

Date
May 09, 2016
Agency:
KBS-New York
Brand:
Simmons
Client:
Simmons
Director:
Noam Murro
Executive Vice President, Marketing:
Jeff Willard
Vice President, Marketing Communications:
Michelle Montgomery
Creative Director Marketing:
Matthew Schachte
Executive Creative Director:
Paul Renner
Executive Creative Director:
Jon Goldberg
Senior Art Director:
Nigel Gross
Senior Copywriter:
Ben Cascella
Head of Production:
Jenny Read
Executive Producer:
Cori Boudin
Director:
Robin Oksenhendler
Executive Content Business Affairs:
Andrea Fagan
President of Business Leadership:
Katie Klumper
Group Account Director:
Douglas Christian
Account Supervisor:
Charles Wright
Executive Director, Brand Strategy:
Sam Chotiner
Production Company:
Biscuit Filmworks
Managing Director:
Shawn Lacy (Biscuit Filmworks)
Executive Producer:
Rick Jarjoura
Line Producer:
Jay Veal
Director, Photography:
Simon Duggan
Editorial Company:
Union Editorial
Editor:
James Haygood
Senior Cutting Assistant:
Joseph Garst
Executive Producer:
Caryn Maclean
Producer:
Lauren Hafner Addison
Finishing and Visual Effects:
Union and MPC
Executive Producer:
Caryn Maclean
Producer:
Lauren Hafner Addison
Producer:
Dorian Douglass
Flame Artist:
Jason Ortenberg
Visual Effects:
Sue Jang
Matte Painter:
Leslie Chung
Matte Painter:
Hieu Phan
Compositor:
Jeff Billon
Music Company:
The Rumor Mill
Composer/Artist/Title:
Original Music
Executive Producer:
Mike Boris
Sound Design:
Steve Rosen
Audio Mix:
Sonic Union
Audio Mixer:
Steven Rosen
Color:
Nice Shoes
Colorist:
Lez Rudge
Co-Chief Creative Officer:
Jonathan Mackler
Co-Chief Creative Officer:
Dan Kelleher

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Project Type