Beattie McGuinness Bungay tells the tale of the unhappy Simon, who is so depressed with his everyday routine that he's become an ogre, in a wonderfully shot advertisement for vacation planners and bookers Thomson. Directed by Fredrik Bond out of Sonny, the spot features an Ogre dad who undergoes a beautiful and metaphorical, albeit expected transformation thanks to a vaction he takes with his non-Ogre wife and daughter.