This texting 'switchboard' delivers nothing but positive messages

Text for Humanity project has been retweeted by Stephen Fry

Published On
Feb 11, 2020

Editor's Pick

A new mental health project that aims to send nothing but positive text messages is getting some love on the internet -- including from actor Stephen Fry, who has over 12 million Twitter followers.

Text for Humanity was created by agency Edelman U.K. for Swedish cloud communications company Sinch, in partnership with Mental Health America. The idea is essentially a "texting switchboard," where each user sends a text they would love to receive, to a stranger. In turn, they themselves receive a positive text. According to the website, the premise is that "because although we’re using our phones to communicate 24/7, we feel worse mentally – not happier."

The technology it uses is built by Sinch's own tech company, using its own proprietary solutions (the brief to the agency was to increase awareness of the brand in terms of purpose.) According to Edelman, the project, which went live three weeks ago, already has thousands of users from over 40 countries. 


Feb 11, 2020

Need a credit fix? Contact the Creativity Editors

Project Type