BBDO New York spurns talkative tots in favor of big, dramatic stories, via a new ad campaign for AT&T. "Mobilizing Your World" shows off the full suite of AT&T capabilities, from Digital Life to how the company enables small businesses to do what they want. The whole thing is backed by a soaring instrumental version of "Wouldn't It Be Nice" by the Beach Boys. The spots debuted during the 2014 Masters Tournament.
The campaign replaces the "Rethink Possible" tagline that was launched four years ago.