AT&T : Sing Better Business

BBDO New York Spots Feature 'Wouldn't It Be Nice'

Published On
Apr 10, 2014

Editor's Pick

BBDO New York spurns talkative tots in favor of big, dramatic stories, via a new ad campaign for AT&T. "Mobilizing Your World" shows off the full suite of AT&T capabilities, from Digital Life to how the company enables small businesses to do what they want. The whole thing is backed by a soaring instrumental version of "Wouldn't It Be Nice" by the Beach Boys. The spots debuted during the 2014 Masters Tournament.

The campaign replaces the "Rethink Possible" tagline that was launched four years ago.

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Sing Better Business


Apr 10, 2014
Brand :
Client :
Agency :
BBDO-New York
Agency :
BBDO-New York
Worldwide Chief Creative Officer :
David Lubars
Chief Creative Officer :
Greg Hahn
Executive Creative Director :
Matt MacDonald
Group Executive Producer :
Julie Collins
Music Executive Producer :
Melissa Chester
Production Company :
Biscuit Filmworks
Music House :
Human Worldwide
Edit House :
Rock Paper Scissors
Visual Effects House :
Executive Creative Director :
Dennis Lim
Senior Creative Director :
Juliana Cobb
Creative Director/ Copywriter :
Greg Gerstner
Creative Director, Art Director :
Michael Ashley
Creative Director, Art Director :
Chris Toland
Producer :
Becky Burkhard
Director :
Aaron Ruell
Director, Photography :
Damian Acevedo
Editor :
Frank Snider

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