This Family Christmas Sing-Along Isn't Quite What You Expect
Andreas Nilsson Serves Up a Festive Surprise for TK Maxx
Editor's Pick
Thus far, perhaps with the exception of Burberry's cinematic trailer, we haven't seen anything desperately original among the U.K. Christmas advertising-fest. But the festive offering from TK Maxx changes that, with a very different, very funny spot from Wieden & Kennedy London, directed by Biscuit's Andreas Nilsson ("Epic Split.")
The scene is a beautifully decorated house in the snow, with a festively-dressed family all gathered around the piano. Grandma opens her mouth to sing what you expect might be a carol or "Jingle Bells." However, when she starts gargling with her cup of tea, you start to suspect something is up. After a few seconds, it dawns on you that they're all breaking into an a cappella chorus of "Misirlou," best known as the theme music from Tarantino's "Pulp Fiction" (surely the least heartwarming film you can think of). Even the dog joins in and everyone, even a cute baby, has a hilarious part to play.
The point of all this? To illustrate the tagline: "Christmas is at its best when it's more surprising" -- promoting TK Maxx's "surprising gifts at surprising prices." It's brilliantly quirky fun and is sure to stand out among all the more whimsical offerings.
Credits
- Date
- Nov 07, 2016
- Brand :
- TK Maxx
- Client :
- TK Maxx
- Agency :
- Wieden & Kennedy-London
- Director :
- Andreas Nilsson
- Production Company :
- Biscuit Filmworks
- Creative Director :
- Hollie Walker
- Creative Director :
- Freddie Powell
- Creative :
- Bertie Scrase
- Creative :
- Christen Brestrup
- Creative :
- Peter Browse
- Creative :
- Joseph Koprowski
- Executive Creative Director :
- Tony Davidson
- Executive Creative Director :
- Iain Tait
- Group Account Director :
- Victoria Dundson
- Account Director :
- Charlotte Evans
- Account Manager :
- Nick Judd
- Head of Planning :
- Paul Colman
- Creative Planner :
- Alex Allcott
- TV Producer :
- Richard Adkins
- TV Production Assistant :
- Tom Dean
- Executive Producer :
- Orlando Wood
- Line Producer :
- Kwok Yau
- Director, Photography :
- Adam Frisch
- Editorial Company :
- Cut + Run
- Editor :
- Ben Campbell
- Visual Effects Company :
- Electric Theater Collective
- Visual Effects Producer :
- Josh Robinson
- Visual Effects Supervisor :
- Giles Cheetham
- Lead Flame Artist :
- Matt Jackson
- Flame Assistant :
- Fasa Obiyo
- Flame Assistant :
- Sarah Crux
- Nuke Artist :
- Courtney Pryce
- Nuke Artist :
- Chris Glew
- Nuke Artist :
- Pat Wong
- Animator/After Effects Artist :
- Jon Harris
- Animator/After Effects Artist :
- Steven Azancott
- Colorist :
- Lewis Crossfield
- Composer/Arranger :
- Christian Olsson
- Composer/Arranger :
- David Axelsson
- Music Production :
- Major Tom
- Sound Design/Mix :
- Wave Studios
- Sound Designer :
- Aaron Reynolds
- Creative Director :
- Kim Papworth
Need a credit fix? Contact the Creativity Editors