Truth : Singing Cowboy
After shocking viewers with his electrolarynx-aided serenade in the Truth spot "Singing Cowboy," the voiceless former smoker has ridden back into town astride his very own microsite. Visitors can watch a video documenting the sad hi
Published On
Feb 26, 2007

Editor's Pick
After shocking viewers with his electrolarynx-aided serenade in the Truth spot "Singing Cowboy," the voiceless former smoker has ridden back into town astride his very own microsite. Visitors can watch a video documenting the sad history of the Singing Cowboy's road to laryngectomy, followed by an educational animation that illustrates exactly what happens when doctors puncture your throat. Still not subtle enough for you? There's also the Laryngect-o-gram, a text-to-speech message generator that can be used to send your cigarette-loving friends a monotone wake-up call.
Credits
- Date
- Feb 26, 2007
- Chief Creative Officer :
- Pete Favat
- Chief Creative Officer :
- Alex Bogusky
- Creative Director :
- John Kearse
- Creative Director :
- Tom Adams
- Associate Creative Director :
- Meghan Siegal
- Art Director :
- Adam Larson
- Art Director :
- Kevin Grady
- Copywriter :
- Roger Baldacci
- Designer :
- Samiah Abdul-Basir
- Designer :
- James Adam
- Designer :
- Meghan Siegal
- Designer :
- Ashley Low
- Illustrator :
- James Adam
- Producer :
- Barry Frechette
- Programmer :
- Ebbey Mathew
- Flash Developer :
- Chris Teso
- Animation :
- Jeff Hayes
- Animation :
- Chris Teso
- Information Architect :
- Joe Antonuccio
- Mechanical Artist :
- Joel Caruso
- Mechanical Artist :
- Brian Paulus
- Producer Assistant :
- Zach Jagentenfl
- Agency :
- Arnold Worldwide and CP&B
- Client :
- Truth
- Brand :
- Truth
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Project Type
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