Apple : Siri Helps Santa

Santa's busy.

Published On
Dec 19, 2011

Editor's Pick

TBWA/Media Arts Lab knows exactly what Santa needs this year if he wants to make it to every kid's house. A fun Christmas spot for Siri, the iPhone 4S robo-assistant, shows how Santa uses it to make his holidays go that much smoother. The spot doesn't even mention the iPhone, or Siri, another testament to how strong the Apple brand really is.