Microsoft Pulls a 'Mac vs. PC' to Promote Cortana
This Time, However, Apple is John Hodgman
Editor's Pick
Remember 'Mac vs. PC"? TBWA/MAL's classic Apple campaign aimed to show the blundering, clunky aspects of working on a PC versus a Mac through a side by side comparison of the two computers, personified respectively by John Hodgman and Justin Long. Microsoft takes a similar A vs. B tactic in this new ad promoting its Windows Phone personal assistant app Cortana over Apple competitor Siri.
Only this time, however, it seems Apple's app takes on the bumbling "Hodgman" role when a user tests it out against Cortana. A user, for example, asks both an iPhone and a Nokia Lumia to remind him to get roses for his wife when he's near any flower shop. The latter says "Sure thing," while Siri responds, "Remind you when you get to flower shop."
Credits
- Date
- Jul 28, 2014
- Brand :
- Microsoft
- Client :
- Microsoft
- Agency :
- McCann
- Global Executive Creative Director :
- Andy Azula
- Global Executive Creative Director :
- Con Williamson
- Copywriter :
- Mike Lear
- Copywriter :
- Michael Craven
- Copywriter :
- Cedric Giese
- Art Director :
- Steve Sage
- Creative Technology Director :
- David Cliff
- Design Director :
- Brian Magner
- TV Producer :
- John McAdorey
- TV Producer :
- Alex Scheer-Payne
- TV Producer :
- Cedric Giese
- Video Production :
- ARCADE
- Director :
- Matt Piedmont
- Media Agency :
- EMT
- Visual Effects :
- Method
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