Cortana Continues to Show Up Siri in Latest Spot from M:United
Microsoft's Assistant App Tries to Trump Siri Again
Published On
Sep 02, 2014
Editor's Pick
M:United launches another snarky side-by-side comparison of Microsoft's Cortana app and Apple's Siri in this new spot. Here, an HTC Windows Phone plays up its own brains, beauty and double speakers compared to that of the iPhone's personal assistant. The ad continues a strategy reminiscent of one Apple previously employed against its competitor in its classic Mac vs. PC ads.
Credits
- Date
- Sep 02, 2014
- Brand:
- Microsoft
- Client:
- Microsoft
- Agency:
- M:United/McCann
- Global Executive Creative Director:
- Andy Azula
- Global Executive Creative Director:
- Con Williamson
- Creative Director:
- Mike Lear
- Copywriter:
- Cedric Giese
- Art Director:
- Ron Villacarillo
- Creative Technology Director:
- David Cliff
- TV Producer:
- Mel Senecal
- TV Producer:
- Emilie Talermo
- Strategy Team:
- Kevin Nelson
- Strategy Team:
- Michelle Kiely
- Strategy Team:
- Jeremy Davis
- Strategy Team:
- Lauren Curtis
- Video Production:
- No6
- Global Executive Creative Director:
- Andy Azula
- Global Executive Creative Director:
- Con Williamson
- Creative Director:
- Mike Lear
- Copywriter:
- Cedric Giese
- Art Director:
- Ron Villacarillo
- Creative Technology Director:
- David Cliff
- TV Producer:
- Mel Senecal
- TV Producer:
- Emilie Talermo
- Strategy Team:
- Kevin Nelson
- Strategy Team:
- Michelle Kiely
- Strategy Team:
- Jeremy Davis
- Strategy Team:
- Lauren Curtis
- Video Production:
- No6
- Media:
- EMT
- Visual Effects:
- Method
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Project Type
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