Nike : Site Redesign

IDEO project lead Valerie Casey and her team have revamped their company's website to provide an all-encompassing view of its culture, one she herself describes as "transparent, messy and highly creative."

In doing so, Casey & crew have bathed IDEO.com in tiles of assorted, pink-coated web pages that are tethered to three specific sections of the site. Each of the three sections is highlighted in black on the landing page and cover in-depth everything from IDEO thinking, its creative culture and featured work to news, R+D innovations and its various services.

As a little shortcut, by mousing over any of the three black tiles, youll highlight a specific group of pink pages that you can directly access without having to scour through each section.