A man's prehensile beard is the perfect utensil for eating Skittles

TBWA/Chiat/Day New York gets even weirder for the candy brand

Published On
Mar 14, 2006

Editor's Pick

Is it funny, scary, or just plain insane? Yes. 

We hate to be repetitive (actually, we secretly like being repetitive), but once again, we are forced, by a prehensile beard no less, to acknowledge the peculiar yet winning charms of the TBWA candy team. This time, the weirdness is in service of Skittles, a brand that (thanks to said candy team) now has a notable ad history, and the director is Tom Kuntz. It takes a special kind of commercial, with a special kind of casting and, well, premise, to make "Sheepboys" look tame. And this is that spot. 

It's a classic bland office scenario with a spine snapping twist—a guy is in some sort of interview during which he is feeding himself and his interviewer with his pronged two foot beard. It's ridiculously funny, but there's also something oddly menacing about it. Whatever it is, it stops you dead in your tracks. 

Whether it makes you laugh your ass off, recoil in horror or a bit of both, the spot, like a giant furry chin-arm, will not be ignored.

Credits

Date
Mar 15, 2006
Visual Effects:
Asylum
Editorial Company:
MacKenzie Cutler Editorial
Production Company:
MJZ
Transfer:
Moving Image
Audio Post Production:
Sound Lounge
Client:
Skittles
Executive Creative Director:
Gerry Graf
Group Creative Director:
Scott Vitrone
Group Creative Director:
Ian Reichenthal
Art Director:
Craig Allen
Copywriter:
Eric Kallman
Agency Senior Producer:
Lora Schulson
Director:
Tom Kuntz
Director, Photography:
Joaquin Baca-Asay
Producer:
Scott Kaplan
Editor:
Gavin Cutler
Effects Executive Producer:
Gabby Gourrier-Evans
Lead Compositor:
Mark Renton
CG Supervisor:
Sean Faden
CG Producer:
Jeff Werner
Colorist:
Milan Boncich
Agency:
TBWA/Chiat/Day-New York
Brand:
Skittles

Need a credit fix? Contact the Creativity Editors

Project Type
Tags