The 'S' in Skittles Stands for 'Seattle' Now

DDB's New Ads Follow Up on Wrigley Brand's 'Seattle Mix' Announcement

Published On
Jan 31, 2014

Editor's Pick

Earlier this week, Skittles announced a new deal it had struck with Marshawn Lynch, Seattle's running back, where it will create a limited edition "Seattle Mix," with packs featuring the candy in blue and green. They won't be for sale, but up for auction -- proceeds benefit Mr. Lynch's Fam 1st Family Foundation.

Now, DDB unveils new print and digital ads that proclaim that the S in Skittles no longer stands for the candy, but for Seattle, instead.