Skol 360 Beer : Igniter Ad

This ad is on fire.

Published On
Nov 07, 2012

Editor's Pick

Another nugget from F/Nazca Saatchi & Saatchi, as barbecue season begins in Brazil. To promote a Skol-branded grill that will be available for sale on the brand's website, it created a print ad that can be used to ignite the barbecue grill. The "igniter ad" is made with fabric film and paraffin, with instructions printed on it: read the ad, screw it up and ignite it.

Credits

Date
Nov 07, 2012
Brand:
Skol 360 Beer
Client:
Skol 360 Beer
Agency:
F/Nazca Saatchi & Saatchi

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Project Type
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