Dunkin' Donuts : Slacker Heaven
Lazy? Sluggish? No energy? Dunkin' Donuts feels your pain, slacker. Which is why they created their espresso-laced iced coffee drink Turbo Ice, and brought in advergaming company BrandGames to create an online game to play up its virtues. Vis
Published On
Jan 12, 2006
Editor's Pick
Lazy? Sluggish? No energy? Dunkin' Donuts feels your pain, slacker. Which is why they created their espresso-laced iced coffee drink Turbo Ice, and brought in advergaming company BrandGames to create an online game to play up its virtues. Visitors to the website can explore the cluttered living room of the Slacker Turtlea listless teen wearing the bottom half of a turtle suitand his buddy, a frenzied foot-tapping hare. Clicking on various objects around the room allows you to access a game that pits the Slacker Turtle in a race against the speedy hare, or funny flash-animated videos of the Turtle in actionor inaction, as the case may be.
Credits
- Date
- Jan 12, 2006
- Client :
- Dunkin'
- Art Director :
- Elliot Hay
- Senior Producer :
- Tera Caldwell
- Creative Director :
- Scott Randall
- Media Management :
- Andy Rosenbloom
- Account Director :
- Jim Wexler
- Animation :
- Karl Kotas
- Sound Design :
- John Gray
- Agency :
- BrandGames
- Brand :
- Dunkin'
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Project Type