Suzuki has released its Super Bowl ad, created out of agency Siltanen & Partners. The spot focuses on the 2012 Kizashi sport sedan and marks the second time the carmaker will advertise during the big game. The ad features an Eskimo and his dog sled team, bidding goodbye to his wife and riding off at dawn, only to return a transformed man.
The spot, a :60, will also air in a :30 format and will continue to run after Super Bowl Sunday. It will only run in select markets that have a strong Suzuki dealership presence.