Cooking School Tests Students' Cutting Skills with a Cookbook You Have to Slice

Colombia's Escuela de Cocina Carulla presents students with book they have to cut up to see the recipes

Published On
May 28, 2013

Editor's Pick

The first skill you're taught in a cooking school is apparently, to cut. Ogilvy & Mather Bogota tests students on that very skill with "Slice a Recipe," a book presented to students at Colombia's Escuela de Cocina Carulla. Students had to slice the book open to check out the recipes inside, and follow thin cutting lines to improve their skills with each page. 

Credits

Date
May 28, 2013
Brand:
Escuela de Cocina Carulla
Client:
Escuela de Cocina Carulla
Agency:
Ogilvy & Mather-Bogota
Creative Vice President:
John Forero
Executive Creative Director/Production:
Juan Jose Posada
Creative Director:
Sergio Ramirez
Creative Director:
Ivan Mejia
3D Designer:
Luis Solano
3D Design:
Camilo Merizalde
Production:
Fredy Rivero
Director:
Alejandro Carreno
Director, Photography:
Andres Guzman
Production Company:
Los Notarios
Post Production:
David Studio
Music:
Sonido Azulado
Photography:
Javier Crespo

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Project Type