Century 21 : Slighty Haunted Master Suite
Specters and Ghouls No Deterrent for Realty Company
Editor's Pick
In just about two months, Century 21 has become arguably the most entertaining realty brand advertising online and in social media. With agency Mullen, it advertised Walter White's Albuquerque home on Craiglist, invited world leaders to a summit in Sunnyvale and now, the brand joins the growing list of advertisers who are adding a bit of terror to their marketing mix this season with this series of online films. A series of spooky shorts show "found" security footage of different homes after the lights have gone off at night. The films reveal hauntings of various kinds -- whether a gremlin in a toybox, a specter with a shoe fetish or a pet-friendly poltergeist (see them all to the right).
The point is, of course, that even if your house is haunted, Century21 has the chops to sell it.
The entire project was shot in a day at the home of Mullen GCD Tim Cawley, who has a bit of the horror in his bones after working on two scary shorts in the past, Big Day of Fishing and Well-Founded Concerns.
Credits
- Date
- Oct 28, 2013
- Brand :
- Century 21
- Client :
- Century 21
- Agency :
- Mullen
- Global Director, Social Media :
- Matt Gentile
- Chief Creative Officer :
- Mark Wenneker
- Executive Creative Director :
- Tim Vaccarino
- Executive Creative Director :
- Dave Weist
- Copywriter/Group Creative Director :
- Tim Cawley
- Global Group Creative Director/Art Director :
- Liz Agans
- Director :
- Tim Cawley
- Executive Director, Integrated Production :
- Liza Near
- Director, Broadcast Production :
- Zeke Bowman
- Producer :
- Vera Everson
- Cinematographer :
- Emile Doucette
- Editor :
- Emile Doucette
- Composer :
- Nick Brecken
- Animator :
- Jaime Klein
- Social Media Strategy :
- Eric Montague
- Social Media Strategy :
- Anna Sikora
- Social Media Strategy :
- Molly Galler
Need a credit fix? Contact the Creativity Editors