A Couple Gets the Wrong Idea About 'Slinging' in First Sling TV Work From the Martin Agency

Radical's Steve Miller Directs a Funny Spot for the Streaming Brand

Published On
Mar 14, 2018

Editor's Pick

A couple gets the wrong idea when their hosts ask if they want to "sling" with them, in the first new work for Sling TV from The Martin Agency, which it has just named as agency of record.

In the launch spot, the guests look a little weirded out when their friends admit to being "Slingers" and ask if they want to try slinging too, recommending it for its "freedom" and "options" without "all the commitments."

Thankfully, all is made clear when they sit down to watch TV. The female guest looks relieved -- but wait, her husband still has the wrong end of the stick. It's pretty funny, in a sitcom kind of way.

The spot was directed by Steve Miller via Radical Media, and is part of a wider campaign that includes digital, mobile, social, out-of-home and new media platforms, all positioning Sling TV as the most flexible live streaming option on the market.


Mar 14, 2018
Agency :
The Martin Agency
Brand :
Sling TV
Client :
Sling TV
Executive Vice President, and Group President :
Warren Schlichting
Chief Marketing Officer :
Colleen Sugarman
Associate Creative Director :
Sam Keasler
General Manager, Domestic Brand :
Mike Ribero
Lead Creative Producer :
Rebecca Luccitti
Brand Manager :
David Scheur
Chief Creative Officer :
Karen Costello
Executive Vice President, Executive Creative Director :
Jerry Hoak
Senior Vice President, Creative Director :
Sean Riley
Senior Copywriter :
Ken Marcus
Senior Vice President/Executive Producer :
Brett Alexander
Associate Producer :
Lauren Galanides
Junior Producer :
Nicolette Steele
Senior Vice President, Director, Business Affairs :
Kerry Berkbigler Ayers
Business Affairs Supervisor :
Suzanne Wieringo
Senior Financial Affairs Manager :
Amy Trenz
Executive Vice President, Managing Director Account Management :
Chris Mumford
Account Supervisor :
Allison Hensley
Account Executive :
Allie Waller
Vice President/Director, Account Leadership Ops :
Sandra Snead
Financial Account Supervisor :
Monica Cox
Senior Content Creator :
Ari Sneider
Senior Vice President, Group Planning Director :
Matt Mattox
Vice President/Planner Director, UX Strategy :
Taylor Wiegert
Art Director :
Rushil Nadkarni
Copywriter :
Molly Burke
Senior Digital Producer :
Andrew Bailey
Associate Producer :
Shaun Roach
Art Director, Digital Design :
Lauren Erickson
Senior Designer :
Todd Hippensteel
Senior Content Producer :
Dwight Loew
Production Company :
Radical Media
Director :
Steve Miller
Director, Photography :
Bryan Newman
Line Producer :
Megan Miller
Editorial Company :
Cut + Run
Editor :
Frank Effron
Assistant Editor :
Eli Beck-Gifford
Producer Assistant :
Brian Mulvey
Animation Company :
King & Country
Animation Producer :
Brandon Stevenson
Animation Producer :
Brian Butcher
Creative Director :
Efrain Montanez
Finishing Company :
Running with Scissors
Flame Artist :
Chris Hagen
Finishing Assistant :
Paul Wiederholt
Finishing Producer :
DeeDee Ray
Colorist :
Fergus McCall
Color Producer :
Evan Bauer
Remote Color Facility :
The Mill
Audio Post Facility :
Producer :
Clinton Spell
Sound Designer :
Jeff McManus
Mixer :
Jeff McManus

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