From the in-house advertising department at Best Buy comes this viral effort promoting the Slothmore Institute
, an organization founded by one Harvey Funkel, dedicated to "enabling greatness through sedentary living." And the Institute is very serious about laziness. It offers "Stay In! Solutions," "Unmotivational Speakers," and a lax attitude toward correspondence. "Try and Contact Us," the page suggests.
The payoff is a banner that drives viewers to www.testdrive.bestbuy.com, where indoor types can find a retail store that features immersive media experiences based around gaming, watching TV and surfing the web.