Best Buy : Slothmore Institute

From the in-house advertising department at Best Buy comes this viral effort promoting the Slothmo

Published On
Oct 26, 2004

Editor's Pick


From the in-house advertising department at Best Buy comes this viral effort promoting the Slothmore Institute, an organization founded by one Harvey Funkel, dedicated to "enabling greatness through sedentary living." And the Institute is very serious about laziness. It offers "Stay In! Solutions," "Unmotivational Speakers," and a lax attitude toward correspondence. "Try and Contact Us," the page suggests.


The payoff is a banner that drives viewers to www.testdrive.bestbuy.com, where indoor types can find a retail store that features immersive media experiences based around gaming, watching TV and surfing the web.

Credits

Date
Oct 26, 2004
Client:
Best Buy
Creative Director:
Andrea Vollmer
Creative Director:
Gary Koelling
Associate Creative Director, Copywriter:
Gary Koelling
Copywriter:
Mike Haeg
Copywriter:
Colin Ilsley
Copywriter:
Andy Thieman
Art Director:
Mike Haeg
Art Director:
Jordan Lipton
Agency Producer:
Mike Johnson
Agency Producer:
Cynthia Troup
Agency:
In-house
Brand:
Best Buy

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Project Type