Ogilvy & Mather Brazil shows how great hair-on the wrong head- can have calamitous results
Mar 18, 2013
Are guys allowed to have great hair? Well, according to Unilever's Dove, and agency Ogilvy & Mather Brasil, there are drawbacks to shiny, lustrous locks, as seen in this hilarious new commercial directed by Hungry Man's Carlao Busato.
The spot plays with the conventions of the female-targeted hair care category--artificially-enhanced sweeping, swooping head swooshes--to home in on a different sort of personal products shopper, your everyday guy.