Amex : Small Business Saturday -- Cannes 2012 Direct/Promo Grand Prix
A boost for small business.
Editor's Pick
After Black Friday, now comes Small Business Saturday. AmEx's Small Business Saturday (winner of the promo & activation Grand Prix at Cannes 2012) provided a boost to small businesses by inventing a new shopping holiday dedicated to them during the all-important Thanksgiving weekend. The campaign, developed by CP+B and Digitas, saw AmEx give small stores around America a digital toolkit to help them participate in the day, with instructions on how to build special Facebook pages, YouTube video ads and Foursquare deals enticing shoppers back onto Main Street. The idea really took off when President Obama get behind it, taking his daughters to a bookstore near the White House and tweeting about it. You can read more about the effort and the judging in our Cannes 2012 coverage.
Credits
- Date
- Jun 18, 2012
- Brand :
- Amex
- Client :
- Amex
- Agency :
- Crispin Porter Bogusky
- Chief Creative Officer :
- Rob Reilly
- Chief Creative Officer :
- Jeff Benjamin
- Chief Creative Officer :
- Lincoln Bjorkman
- Executive Creative Director/Production :
- Mark Taylor
- Creative Director :
- Allen Richardson
- Interactive Creative Director :
- Dan Lignon
- Art Director :
- Daniel Burke
- Art Director :
- Rochelle Rais
- Art Director :
- Mike Blanch
- Art Director :
- Josh Gross
- Art Director :
- Laura Potsic
- Copywriter :
- Kelly McCormick
- Copywriter :
- Adrian Alexander
- Copywriter :
- Jens McNaughton
- Director/Cognitive Anthropology :
- Kaylin Goldstein
- Director/Cognitive Anthropology :
- Andrew Teagle
- Executive Vice President/Creative :
- Matt D'Ercole
- Senior Vice President/Creative :
- Atit Shah
- Executive Vice President, Marketing :
- Mark Kiernan
- Vice President/Director/Marketing :
- Roger Box
- Associate Marketing Director :
- Alex Jacobs
- Vice President/Group Director/Media :
- Chris Kindt
- Vice President/Director/Media :
- Wade Rifkin
- Managing Director :
- Robert Rakowitz
- Associate Media Director :
- Seth Spievogal
- Media Manager :
- Leela Ramdeen
- Senior Vice President :
- Matt Hantz
- Principal :
- Shaunn D'Alessandro
- Creative Director :
- Tom Miller
- Agency :
- Digitas
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