A small gesture goes a long way in charming Christmas commercial from Etos

Published On
Mar 07, 2022
Etos, main


Dutch drugstore Etos has released a new animated Christmas campaign continuing the message “it’s lovely what something little can do”, created by creative agency TBWA\NEBOKO and crafted by creative production studio Ambassadors.

In the 25-second animated TV commercial, we see the joy that a small gesture can bring when a little girl gives her grandpa the gift of self-care with a pink, fizzing, glitter bath bomb. He’s amazed by the magical effect in the bath and passes on the small gesture to a friend.

“Especially in this day and time it is important that people reach out to each other, and with this sweet little story we hope to enthuse people to do so,” says Etos Head of Marketing Madelon Altena-Bogers.

“This was about bringing a smile to people’s faces through a sweet story and beautiful artwork, and we worked to create a style that felt like a children's book brought to life,” says Ambassadors director Nick Groeneveld. “To achieve that, we broke up the silhouette and shapes of the characters so they looked painted by hand and you really felt the brush strokes.”

The campaign is now rolling out on TV, online and in stores nationwide.



Mar 07, 2022
Client :
Marketing Director :
Madelon Altena-Bogers
Campaign Manager :
Rahsaan Janssen
Agency :
Music :
Darius Dante
Agency :
Director :
Nick Groeneveld
Creative Director :
Justin Blyth
Lead Creative :
Nick Groeneveld
Producer :
Arjan Eekels
Producer :
Coen van Oostrom
Sound Producer :
Zoe de Regt
Editor :
Bram Koopmans
Editor :
Zon van Noordwijk
Colorist :
Amy Besate
VFX Supervisor :
Sil Bulterman
VFX Artist :
Micha de Graaf
3D Supervisor :
Ralph Meijer
3D Artist :
Sjoerd de Greef
2D Animation :
Rink Hof
3D Animation :
Nick Groeneveld
3D Animation :
Sem Assink
3D Animation :
Ronald Toes
Designer :
Nick Groeneveld
Designer :
Rachelle Slingerland
Storyboard Layout :
Nick Groeneveld
Character Design :
Rachelle Slingerland
Sound Designer :
Rens Pluijm

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