Skol's beer bottle-shaped smart speakers will help you host a party

As alcohol brands try to integrate themselves more and more into the world of parties and events, Brazil's Skol Beats beer has found an interesting way to do it--by creating beer bottle-shaped "smart speakers" that help people host and plan parties.

The brand worked with agency Wieden & Kennedy Sao Paulo and digital production company MediaMonks on the "Smart Beats" project, which features bottle-shaped integrated speakers with WiFi connection and voice recognition technology. The idea is that you plan your party using the device if you're going out, or use it at home for playlists, drinks recipes and more.

Alex Fittipaldi, partner and creative director, MediaMonks Sao Paulo, explains: "People can ask the connected device to invite their friends, switch the beat and even look up drink recipes. Smart Beats will also give genre-specific event recommendations and order an Uber to get there. If you're not sure what to wear, it will check the weather and let you know if you need that extra layer. Partying at home? Ask Smart Beats to play music for 'danca da cadeira' (musical chairs), or more importantly, for another round of beers to be ordered."

Brazilians can register online until May 15 to enter a competition for one of the limited edition Smart Beats.