Smart Argentina : The Smart Twitter Spot
A commercial in fewer than 140 characters.
Published On
Apr 09, 2012
Editor's Pick
To launch Smart Argentina's Twitter account, @smartArg, BBDO Argentina created what it bills to be the first ever "Twitter commercial." Visitors to Smart Argentina's Twitter page can scroll in Chrome using the J and K buttons to see a cute animation of a Smart car traveling through the city as passersby cheer on. Each frame, of course was made out of 140 characters or fewer.
Credits
- Date
- Apr 10, 2012
- Brand :
- Smart Argentina
- Client :
- Smart Argentina
- Executive Creative Director :
- Ramiro Rodriguez Cohen
- Executive Creative Director :
- Rodrigo Grau
- Director, Interactive Experiences :
- Pablo Tajer
- Producer of Interactive Strategies :
- Veronica Conti
- Director, Innovation :
- Alejandro Gowland
- Copywriter :
- Guido Lacellotti
- Copywriter :
- Agustin Suarez
- Art Director :
- Maximilaino Ballarini
- Producer :
- Vero Z
- Producer :
- Jimena Oliva
- Production Company :
- Lemuria
- Executive Producer :
- Gustavo Itumendi
- Producer :
- Cesar Berrade
- Animation :
- Gonzalo Retamoso
- Animation :
- Franco Carlesimo
- Animation :
- Fernando Silban
- Music :
- Elefante Resonante
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Project Type