Smart Argentina : The Smart Twitter Spot

A commercial in fewer than 140 characters.

Published On
Apr 10, 2012

Editor's Pick

To launch Smart Argentina's Twitter account, @smartArg, BBDO Argentina created what it bills to be the first ever "Twitter commercial." Visitors to Smart Argentina's Twitter page can scroll in Chrome using the J and K buttons to see a cute animation of a Smart car traveling through the city as passersby cheer on. Each frame, of course was made out of 140 characters or fewer.

Credits

Date
Apr 10, 2012
Brand:
Smart Argentina
Client:
Smart Argentina
Agency:
BBDO Argentina/Sartoria Comunicazione
Executive Creative Director:
Ramiro Rodriguez Cohen
Executive Creative Director:
Rodrigo Grau
Director, Interactive Experiences:
Pablo Tajer
Producer of Interactive Strategies:
Veronica Conti
Director, Innovation:
Alejandro Gowland
Copywriter:
Guido Lacellotti
Copywriter:
Agustin Suarez
Art Director:
Maximilaino Ballarini
Producer:
Vero Z
Producer:
Jimena Oliva
Production Company:
Lemuria
Executive Producer:
Gustavo Itumendi
Producer:
Cesar Berrade
Animation:
Gonzalo Retamoso
Animation:
Franco Carlesimo
Animation:
Fernando Silban
Music:
Elefante Resonante

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Project Type