Smart Argentina : The Smart Twitter Spot

A commercial in fewer than 140 characters.

Published On
Apr 09, 2012

Editor's Pick

To launch Smart Argentina's Twitter account, @smartArg, BBDO Argentina created what it bills to be the first ever "Twitter commercial." Visitors to Smart Argentina's Twitter page can scroll in Chrome using the J and K buttons to see a cute animation of a Smart car traveling through the city as passersby cheer on. Each frame, of course was made out of 140 characters or fewer.


Apr 10, 2012
Brand :
Smart Argentina
Client :
Smart Argentina
Agency :
BBDO Argentina/Sartoria Comunicazione
Executive Creative Director :
Ramiro Rodriguez Cohen
Executive Creative Director :
Rodrigo Grau
Director, Interactive Experiences :
Pablo Tajer
Producer of Interactive Strategies :
Veronica Conti
Director, Innovation :
Alejandro Gowland
Copywriter :
Guido Lacellotti
Copywriter :
Agustin Suarez
Art Director :
Maximilaino Ballarini
Producer :
Vero Z
Producer :
Jimena Oliva
Production Company :
Executive Producer :
Gustavo Itumendi
Producer :
Cesar Berrade
Animation :
Gonzalo Retamoso
Animation :
Franco Carlesimo
Animation :
Fernando Silban
Music :
Elefante Resonante

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