Vodafone's 'Smart' Doormat Helps Keep Your TV Habits a Secret
Bluetooth-Enabled Mat Warns When Your Better Half Is Coming
Editor's Pick
Vodafone Ireland's latest creation is aimed at letting people "cheat" on their partners -- but not in the way you might think.
The SmartMat is a Bluetooth-enabled doormat that stops you from getting caught watching the things you shouldn't, by automatically changing the channel when your other half arrives home. It's pre-fitted with an accelerometer motion sensor, which sends a Bluetooth signal to your phone as soon as movement is detected. Once the phone realizes someone is about to enter your home, it immediately sends an infrared signal to your TV, which in turn changes your TV to a pre-set, "safe" channel.
Vodafone says it was created, with agency Grey London, on the back of research that shows 62% of people "cheat" on their significant other, watching ahead on series they're supposedly watching together. We're not quite sure, though, if allowing you to sneakily watch shows you both love will be its only purpose.
Credits
- Date
- Sep 22, 2016
- Brand :
- Vodafone Ireland
- Client :
- Vodafone Ireland
- Agency :
- Grey-London
- Creative Director :
- Darren Wright
- Creative Team :
- Alex Dunning
- Creative Team :
- Peter Giblin
- Creative Technologist :
- Perry Nightingale
- Planning :
- Michael Lean
- Planning :
- Natasha Sales
- Production :
- Gavin White
- Production :
- Richard Hau
- Business Director :
- Geraldine Gaillemin
- Animation :
- Treat Studios
- TV Producer :
- Elaine Coyle
- TV Producer :
- Talia Shear
Need a credit fix? Contact the Creativity Editors
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