Vodafone's 'Smart' Doormat Helps Keep Your TV Habits a Secret

Bluetooth-Enabled Mat Warns When Your Better Half Is Coming

Published On
Sep 22, 2016

Editor's Pick

Vodafone Ireland's latest creation is aimed at letting people "cheat" on their partners -- but not in the way you might think.

The SmartMat is a Bluetooth-enabled doormat that stops you from getting caught watching the things you shouldn't, by automatically changing the channel when your other half arrives home. It's pre-fitted with an accelerometer motion sensor, which sends a Bluetooth signal to your phone as soon as movement is detected. Once the phone realizes someone is about to enter your home, it immediately sends an infrared signal to your TV, which in turn changes your TV to a pre-set, "safe" channel.

Vodafone says it was created, with agency Grey London, on the back of research that shows 62% of people "cheat" on their significant other, watching ahead on series they're supposedly watching together. We're not quite sure, though, if allowing you to sneakily watch shows you both love will be its only purpose.


Sep 22, 2016
Brand :
Vodafone Ireland
Client :
Vodafone Ireland
Agency :
Creative Director :
Darren Wright
Creative Team :
Alex Dunning
Creative Team :
Peter Giblin
Creative Technologist :
Perry Nightingale
Planning :
Michael Lean
Planning :
Natasha Sales
Production :
Gavin White
Production :
Richard Hau
Business Director :
Geraldine Gaillemin
Animation :
Treat Studios
TV Producer :
Elaine Coyle
TV Producer :
Talia Shear

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Project Type