League Against Cancer : Smartphone

Touch yourself for good reason.

Published On
Apr 04, 2012

Editor's Pick

Getting young men to touch themselves to check for testicular cancer can be a tough thing to communicate. But Y&R Peru does a fine job with these hilarious print ads for the League Against Cancer.

"Give your fingers a better use," says the copy on the top of the models' underwear, with images of a joystick, a Rubik's Cube and a smartphone right at the crotch.

Credits

Date
Apr 04, 2012
Retoucher:
Frank Delgado
Photographer:
Alex Freundt
Agency Producer:
Fiorella Barrantes
Art Director:
Charlie Valderrama
Copywriter:
Jorge Soto
Head of Art:
Christian Snchez
Executive Creative Director/Production:
Flavio Pantigoso
Agency:
Young & Rubicam-Peru
Client:
League Against Cancer
Brand:
League Against Cancer

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