League Against Cancer : Smartphone
Touch yourself for good reason.
Published On
Apr 03, 2012

Editor's Pick
Getting young men to touch themselves to check for testicular cancer can be a tough thing to communicate. But Y&R Peru does a fine job with these hilarious print ads for the League Against Cancer.
"Give your fingers a better use," says the copy on the top of the models' underwear, with images of a joystick, a Rubik's Cube and a smartphone right at the crotch.
Credits
- Date
- Apr 04, 2012
- Retoucher :
- Frank Delgado
- Photographer :
- Alex Freundt
- Agency Producer :
- Fiorella Barrantes
- Art Director :
- Charlie Valderrama
- Copywriter :
- Jorge Soto
- Head of Art :
- Christian Snchez
- Executive Creative Director/Production :
- Flavio Pantigoso
- Agency :
- Young & Rubicam-Peru
- Client :
- League Against Cancer
- Brand :
- League Against Cancer
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