Jennifer Aniston should really do something about those security leaks. Over a year after her "sex tape" was released all over the Internet, Ryan Seacrest has managed to obtain security tapes from her house, and boy, are they shocking -- and unfortunately for the paparazzi --completely fake.
The actress has hit it out of the park with another hilarious piece of branded content for SmartWater, which went live on YouTube today. In a 2-minute-plus film, which opens with Mr. Seacrest declaring that an unknown source has leaked Ms. Aniston's home-security tapes, exposing all of the star's secrets, which include being pregnant and being a mom to a very petulant Jimmy Kimmel. The film was created out of AR New York, which is the agency of record for SmartWater. Last year's "sex tape" film was out of Venice, Calif.-based shop Zambezi.
It's a clever creative move by the brand, made particularly brilliant by its timeliness, since it has been just a few weeks since Ms. Aniston announced that she was engaged to actor Justin Theroux, and the tabloids have been full of baby-bump speculation since. And best of all, the brand, SmartWater, is front and center in the film, since Ms. Aniston clearly can't live without it.