A Smashing Return to Summer

Where fresh air meets fresh ingredients for an extraordinary return to dining out

Published On
Mar 06, 2023


Objective: Create a campaign that taps into guests pent up desire to return to "normalcy" after the height of the pandemic, encouraging them to experience the joy of dining out.

Campaign: Summer's Back / A Smashing Return. Our campaign captured this unique moment in time, where we could say that summer is back (inferring that summer is back to what it was like pre-Covid). The work showcased fresh menu items that were perfect for their outdoor patio, as well as celebrating the smashing return of a classic - the one of a kind Chocolate Piñata (which was taken off the menu during the pandemic).

Elements: Video (CTT, YouTube/Digital), In-store merchandising, Email, Social Media, Sweepstakes

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Mar 06, 2023
Client :
Uncle Julio's
Dan Wheeler
Director of Digital Marketing :
Whitney Cartmill
Senior Manager of Brand Marketing :
Scott Bennett
Senior Marketing & Graphic Design Manager :
Valerie Voges
Agency :
Response Marketing
VP Creative at Response :
Steve Badowski
Copywriter :
Jason Rose
Digital Designer :
Chris Rollins
Designer :
Cat Eager
Account Manager :
Julia Nuara
VP Digital :
Marc Broad

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