A Smashing Return to Summer
Where fresh air meets fresh ingredients for an extraordinary return to dining out
Published On
Mar 06, 2023
Description
Objective: Create a campaign that taps into guests pent up desire to return to "normalcy" after the height of the pandemic, encouraging them to experience the joy of dining out.
Campaign: Summer's Back / A Smashing Return. Our campaign captured this unique moment in time, where we could say that summer is back (inferring that summer is back to what it was like pre-Covid). The work showcased fresh menu items that were perfect for their outdoor patio, as well as celebrating the smashing return of a classic - the one of a kind Chocolate Piñata (which was taken off the menu during the pandemic).
Elements: Video (CTT, YouTube/Digital), In-store merchandising, Email, Social Media, Sweepstakes
Credits
- Date
- Mar 06, 2023
- Client :
- Uncle Julio's
- CMO :
- Dan Wheeler
- Director of Digital Marketing :
- Whitney Cartmill
- Senior Manager of Brand Marketing :
- Scott Bennett
- Senior Marketing & Graphic Design Manager :
- Valerie Voges
- Agency :
- Response Marketing
- VP Creative at Response :
- Steve Badowski
- Copywriter :
- Jason Rose
- Digital Designer :
- Chris Rollins
- Designer :
- Cat Eager
- Account Manager :
- Julia Nuara
- VP Digital :
- Marc Broad
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Industry
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