Old Spice : Smellf Rich Media 2

Believe in your smellf.

Published On
Apr 22, 2012
Smellf Rich Media 2

Editor's Pick

Old Spice introduces 'Champion,' a new line of deodorant, body wash and body spray that promises to bring out the true champion within each and every one of you. And to celebrate your "true smellf" (geddit?) Wieden + Kennedy Portland and Tim Godsall of Biscuit launch a new television spot that sees an unlikely hero talking himself up to tell himself that he does, in fact, have big, bulging muscles, nice hair, sophisticated friends and a sports sedan (made out of one very environmentally friendly material.) Watch out for an awesome cameo by his soon-to-be-ex girlfriend as well.

The campaign includes a couple of other television spots, all focusing on the same theme of rising above the naysayers and believing in yourself, and there's also a print and rich media component, which can all be seen on the right.


Apr 23, 2012
Brand :
Old Spice
Client :
Old Spice
Agency :
Wieden & Kennedy-Portland
Creative Director :
Jason Bagley
Creative Director :
Craig Allen
Copywriter :
Jason Kreher
Art Director :
Max Stinson
Producer :
Jeff Selis
Executive Creative Director :
Mark Fitzloff
Executive Creative Director :
Susan Hoffman
Executive Agency Producer :
Ben Grylewicz
Production Company :
Biscuit Filmworks
Director :
Tim Godsall
Executive Producer :
Holly Vega
Line Producer :
Rick Jarjoura
Editorial Company :
Arcade Edit
Editor :
Geoff Hounsell
Post Producer :
Ali Reed
Visual Effects Company :
The Mission Studio
Visual Effects Supervisor :
Rob Trent
Visual Effects Producer :
Diana Cheng
Music and Sound :
Producer :
Tiffany Senft
Mix Company :
Mixer :
Joel Waters
Producer :
Jessica Locke

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