Old Spice : Smellf Rich Media 2
Believe in your smellf.

Editor's Pick
Old Spice introduces 'Champion,' a new line of deodorant, body wash and body spray that promises to bring out the true champion within each and every one of you. And to celebrate your "true smellf" (geddit?) Wieden + Kennedy Portland and Tim Godsall of Biscuit launch a new television spot that sees an unlikely hero talking himself up to tell himself that he does, in fact, have big, bulging muscles, nice hair, sophisticated friends and a sports sedan (made out of one very environmentally friendly material.) Watch out for an awesome cameo by his soon-to-be-ex girlfriend as well.
The campaign includes a couple of other television spots, all focusing on the same theme of rising above the naysayers and believing in yourself, and there's also a print and rich media component, which can all be seen on the right.
Credits
- Date
- Apr 23, 2012
- Brand :
- Old Spice
- Client :
- Old Spice
- Agency :
- Wieden & Kennedy-Portland
- Creative Director :
- Jason Bagley
- Creative Director :
- Craig Allen
- Copywriter :
- Jason Kreher
- Art Director :
- Max Stinson
- Producer :
- Jeff Selis
- Executive Creative Director :
- Mark Fitzloff
- Executive Creative Director :
- Susan Hoffman
- Executive Agency Producer :
- Ben Grylewicz
- Production Company :
- Biscuit Filmworks
- Director :
- Tim Godsall
- Executive Producer :
- Holly Vega
- Line Producer :
- Rick Jarjoura
- Editorial Company :
- Arcade Edit
- Editor :
- Geoff Hounsell
- Post Producer :
- Ali Reed
- Visual Effects Company :
- The Mission Studio
- Visual Effects Supervisor :
- Rob Trent
- Visual Effects Producer :
- Diana Cheng
- Music and Sound :
- tonefarmer
- Producer :
- Tiffany Senft
- Mix Company :
- Lime
- Mixer :
- Joel Waters
- Producer :
- Jessica Locke
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