Kraft Mac & Cheese : Smile Tagging

Don't just 'like' it. Smile it.

Published On
Jul 13, 2011

Editor's Pick

Another clever use of social media by Crispin Porter + Bogusky for Kraft Macaroni & Cheese, Smile Tagging is a Facebook app which allows you to to show love for content you like on the Internet by tagging it with your real smile.

Tying in with the product's You Know You Love It positioning, it's also first app which allows you to tag content with a photo, rather than just a 'like'. The Kraft Macaroni & Cheese Facebook page will feature a gallery of faces, which you can click on to see the content they recommend.

Credits

Date
Jul 13, 2011
Client:
Kraft
Brand:
Kraft Mac & Cheese
Agency:
Crispin Porter & Bogusky
Worldwide Chief Creative Officer:
Rob Reilly
Chief Creative Officer:
Jeff Benjamin
Vice President, Group Creative Director:
Bill Wright
Vice President, Group Creative Director:
James Dawson-Hollis
Interactive Group Creative Director:
Matt O'Rourke
Copywriter:
Kelly McCormick
Art Director:
Daniel Burke
Senior Developer:
Tom Pearson
Senior Developer:
Jason Schertz
Senior Developer:
Mark DeVries
Senior Developer:
Joshua Abbott
Associate Design Director:
Pelun Chen
Senior Designer:
Douglas Menezes
Interactive Designer:
Shannon Brown
Senior Motion Designer:
John Gerweck
Director, Interactive Production:
Ivan Perez-Armendariz
Group Executive Producer:
Ryan Moreno
Integrated Producer:
Stafford Bosak
Interactive Coordinating Producer:
Jake Johnson
Vice President, Executive Experience Director:
Matt Walsh
Senior Experience Designer:
Adam Sant
Senior Experience Designer:
Hanna Rosenblom
Experience Designer:
Nam Nguyen
Creative Technology Director:
Dan Fox
Tech Lead:
Mike Bosch
Tech Lead:
Teguh Mualim
Quality Assurance:
Stewart Warner
Associate Quality Assurance:
Jake J. Wilson
Senior Quality Assurance:
James Lukensow
Quality Assurance Analyst:
Barry Schwartz
Content Management Supervisor:
Laura Likos
Content Management Supervisor:
Tamsin Mariner
Content Supervisor:
Spencer Holmes
Content Manager:
Jessica Francis
Assistant Content Manager:
Carrie White
Interactive Associate Creative Director:
Ken Slater
Art Director:
Rajeev Basu
Art Director:
Lindsey King

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Project Type