Kraft Mac & Cheese : Smile Tagging
Don't just 'like' it. Smile it.
Published On
Jul 13, 2011
Editor's Pick
Another clever use of social media by Crispin Porter + Bogusky for Kraft Macaroni & Cheese, Smile Tagging is a Facebook app which allows you to to show love for content you like on the Internet by tagging it with your real smile.
Tying in with the product's You Know You Love It positioning, it's also first app which allows you to tag content with a photo, rather than just a 'like'. The Kraft Macaroni & Cheese Facebook page will feature a gallery of faces, which you can click on to see the content they recommend.
Credits
- Date
- Jul 13, 2011
- Client:
- Kraft
- Brand:
- Kraft Mac & Cheese
- Agency:
- Crispin Porter & Bogusky
- Worldwide Chief Creative Officer:
- Rob Reilly
- Chief Creative Officer:
- Jeff Benjamin
- Vice President, Group Creative Director:
- Bill Wright
- Vice President, Group Creative Director:
- James Dawson-Hollis
- Interactive Group Creative Director:
- Matt O'Rourke
- Copywriter:
- Kelly McCormick
- Art Director:
- Daniel Burke
- Senior Developer:
- Tom Pearson
- Senior Developer:
- Jason Schertz
- Senior Developer:
- Mark DeVries
- Senior Developer:
- Joshua Abbott
- Associate Design Director:
- Pelun Chen
- Senior Designer:
- Douglas Menezes
- Interactive Designer:
- Shannon Brown
- Senior Motion Designer:
- John Gerweck
- Director, Interactive Production:
- Ivan Perez-Armendariz
- Group Executive Producer:
- Ryan Moreno
- Integrated Producer:
- Stafford Bosak
- Interactive Coordinating Producer:
- Jake Johnson
- Vice President, Executive Experience Director:
- Matt Walsh
- Senior Experience Designer:
- Adam Sant
- Senior Experience Designer:
- Hanna Rosenblom
- Experience Designer:
- Nam Nguyen
- Creative Technology Director:
- Dan Fox
- Tech Lead:
- Mike Bosch
- Tech Lead:
- Teguh Mualim
- Quality Assurance:
- Stewart Warner
- Associate Quality Assurance:
- Jake J. Wilson
- Senior Quality Assurance:
- James Lukensow
- Quality Assurance Analyst:
- Barry Schwartz
- Content Management Supervisor:
- Laura Likos
- Content Management Supervisor:
- Tamsin Mariner
- Content Supervisor:
- Spencer Holmes
- Content Manager:
- Jessica Francis
- Assistant Content Manager:
- Carrie White
- Interactive Associate Creative Director:
- Ken Slater
- Art Director:
- Rajeev Basu
- Art Director:
- Lindsey King
Need a credit fix? Contact the Creativity Editors
Project Type
