Kraft Mac & Cheese : Smile Tagging

Don't just 'like' it. Smile it.

Published On

Jul 12, 2011

Editor's Pick

Another clever use of social media by Crispin Porter + Bogusky for Kraft Macaroni & Cheese, Smile Tagging is a Facebook app which allows you to to show love for content you like on the Internet by tagging it with your real smile.

Tying in with the product's You Know You Love It positioning, it's also first app which allows you to tag content with a photo, rather than just a 'like'. The Kraft Macaroni & Cheese Facebook page will feature a gallery of faces, which you can click on to see the content they recommend.

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Credits

Date: Jul 13, 2011

Client:: Kraft

Brand:: Kraft Mac & Cheese

Agency:: Crispin Porter Bogusky

Worldwide Chief Creative Officer:: Rob Reilly

Chief Creative Officer:: Jeff Benjamin

Vice President, Group Creative Director:: Bill Wright

Vice President, Group Creative Director:: James Dawson-Hollis

Interactive Group Creative Director:: Matt O'Rourke

Copywriter:: Kelly McCormick

Art Director:: Daniel Burke

Senior Developer:: Tom Pearson

Senior Developer:: Jason Schertz

Senior Developer:: Mark DeVries

Senior Developer:: Joshua Abbott

Associate Design Director:: Pelun Chen

Senior Designer:: Douglas Menezes

Interactive Designer:: Shannon Brown

Senior Motion Designer:: John Gerweck

Director, Interactive Production:: Ivan Perez-Armendariz

Group Executive Producer:: Ryan Moreno

Integrated Producer:: Stafford Bosak

Interactive Coordinating Producer:: Jake Johnson

Vice President, Executive Experience Director:: Matt Walsh

Senior Experience Designer:: Adam Sant

Senior Experience Designer:: Hanna Rosenblom

Experience Designer:: Nam Nguyen

Creative Technology Director:: Dan Fox

Tech Lead:: Mike Bosch

Tech Lead:: Teguh Mualim

Quality Assurance:: Stewart Warner

Associate Quality Assurance:: Jake J. Wilson

Senior Quality Assurance:: James Lukensow

Quality Assurance Analyst:: Barry Schwartz

Content Management Supervisor:: Laura Likos

Content Management Supervisor:: Tamsin Mariner

Content Supervisor:: Spencer Holmes

Content Manager:: Jessica Francis

Assistant Content Manager:: Carrie White

Interactive Associate Creative Director:: Ken Slater

Art Director:: Rajeev Basu

Art Director:: Lindsey King

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Project Type