Coke Sends People Around the World to Smile at Strangers

Those Who Smile Back Get a Prize

Published On

Jul 17, 2013

Editor's Pick

Coca-Cola "Opens Happiness" by sending its people -- dressed in the beverage brand's bright red -- all over the world, to simply smile at strangers. The company sent these shiny happy folks to the four corners of the globe, from Jamaica to Pakistan and more, and got them to grin widely at people. Those who smiled back won a little something -- like a can of soda or a pair of sunglasses. We just wonder if anyone got punched in return, as is entirely possible in New York City.

MOFILM produced the video.Â

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Credits

Date: Jul 17, 2013

Brand :: Coca-Cola

Client :: Coca-Cola

Agency :: Victors & Spoils

Production Company :: MOFILM

Creative Director :: Noah Clark

Writer :: Jake Dubs

Art Director :: John Williamson

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Project Type

Web Film