Smirnoff Ice : Smooth Move Bear

This ad will run in local markets during the 2001 Super Bowl, but CBS rejected it for national airing because they felt it was too closely associated with spirits, even though the product is a malt beverage (like beer).

Published On
Jan 08, 2001

Editor's Pick

This ad will run in local markets during the 2001 Super Bowl, but CBS rejected it for national airing because they felt it was too closely associated with spirits, even though the product is a malt beverage (like beer).

Credits

Date
Jan 08, 2001
Director:
Johan Comitz
Agency Producer:
Suzanne Crowe
Copywriter:
John Nicolaides
Art Director:
Steve Krauss
Creative Director:
David Smith
Editorial Company:
Editing Concepts
Production Company:
Satellite
Client:
Smirnoff Ice
Agency:
JWT-New York
Brand:
Smirnoff Ice

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Project Type