Smirnoff-Drinking Ted Danson Struggles With Being Just a 'Regular Guy'

He's an Average Joe Who Wins Emmys and Pays in Diamonds

Published On
Jul 18, 2017

Editor's Pick

Actor Ted Danson appies his comedic chops to shilling vodka in new ads from Smirnoff and 72andSunny New York. A set of spots that dropped online feature the Hollywood talent attempting to fit into the everyman crowd, but failing very badly.

In one spot, he surprises the patron of a bar who uses Danson's name as a metaphor for top shelf snootiness. The actor tells him he's no out of touch Hollywood rich guy and that's he's just like him, a regular Joe who drinks Smirnoff -- but then goes on to pay his tab in diamonds.

Another ad shows him doing the same with a pair of dudes browsing the vodka aisle at the liquor store. "I'm just a regular guy with a couple of Emmys," he tells them.

A third spot shows Danson clearing up the misconception that Smirnoff is made in Russia, likening it to the popular myth he was once named "sexiest man alive" (he wasn't). A fourth pulls one over on the actor, showing Danson suavely delivering a script likening himself to Smirnoff (both born in 1864 and "surprisingly cheap") and a final ad depicts his envy over the vodka brand's award-winning record.

"Ted is a Hollywood legend and a natural partner to help bring the spirit of Smirnoff to life," Diageo North America Smirnoff VP Jay Sethi in a statement. "His light-hearted, fun and care-free personality is like a real life embodiment of our brand. Ted is great at communicating our quality message in a down-to-earth and relatable way."

The ads continue the Smirnoff's "Only the Best for Everyone" campaign, the debut of which included an ad featuring Chrissy Teigen devouring a burrito. The Danson spots are running online, with some slated to run on broadcast later in the year. Mike Warzin of Arts & Sciences, who directed the Teigen ads, was behind the camera for these as well.

Credits

Date
Jul 18, 2017
Brand:
Smirnoff
Client:
Smirnoff
Director:
Mike Warzin
Production Company:
Arts & Sciences
Agency:
72andSunny-New York
Senior Vice President:
Vince Hudson
Vice President:
Jay Sethi
Senior Brand Manager:
Johannah Rogers
Brand Manager:
Hakan Kulturlu
Assistant Brand Manager:
Stephanie Pavone
Executive Creative Director:
Guillermo Vega
Creative Director:
Adolfo Alcala
Designer:
Adolfo Alcala
Creative Director:
Brandon Pierce
Writer:
Brandon Pierce
Designer:
David Cole
Writer:
Shanie Trice
Director, Strategy:
Tom Callard
Strategist:
Aaron Gaita
Group Brand Director:
Karla Stewart
Brand Director:
Emily Hoyle
Brand Manager:
Sarah Consagra
Director, Production:
Lora Schulson
Senior Producer:
Meg McCarthy
Senior Art Producer:
Sabrina Bajaj
Partnerships and Legal:
Quentin Perry
Film Production Company:
Arts & Sciences
Managing Director:
Mal Ward
Producer:
Alex Waite
Director:
Mike Warzin
Director, Photography:
Sean Porter
Editorial Company:
Mack Cut
Editor:
Nick Divers
Assistant Editor:
Kenneth Munoz
Color:
Company 3
Artist:
Sofie Borup
Studio:
Heard City
Mixer:
Mike Vitacco
On-Set Photographer:
Sean Porter

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