Are You Smoking Hot While Smoking? A Tinder Experiment.

The ASH Organization is an anti-smoking movement that wanted to show that smoking is actually very unattractive -- a good way to get people who don't let the other arguments about cancer or money get to them. It used Tinder, the dating app where you swipe left or right to decide whether you like someone or not. The campaign photographed the same, gorgeous girl -- once with a cigarette, once without -- and created two profiles. Then, it sat back and watched to see how she was received.