Poor catfish. The butt of Mother Nature's cruelest joke was fortunate enough to be born with a 180,000 tastebuds all over its body, turning it into what is basically one giant tongue. But that fortune goes to waste, since it can't really taste what must be the world's best rum, while us humans... well, you'll see. Leo Burnett Sydney creates this pretty funny, and somewhat surreal commercial for Bundaberg Red, directed by Todd Mueller and Kylie Matulick of Psyop/Revolver, which you are probably more inclined to enjoy now, now that you know of the one creature who is doomed to forever be tasting only the garbage that covers his home underwater.