Bundaberg Red : Smooth as Life is Rough
Tastebuds gone to waste.
Published On
Aug 20, 2012
Editor's Pick
Poor catfish. The butt of Mother Nature's cruelest joke was fortunate enough to be born with a 180,000 tastebuds all over its body, turning it into what is basically one giant tongue. But that fortune goes to waste, since it can't really taste what must be the world's best rum, while us humans... well, you'll see. Leo Burnett Sydney creates this pretty funny, and somewhat surreal commercial for Bundaberg Red, directed by Todd Mueller and Kylie Matulick of Psyop/Revolver, which you are probably more inclined to enjoy now, now that you know of the one creature who is doomed to forever be tasting only the garbage that covers his home underwater.
Credits
- Date
- Aug 20, 2012
- Brand:
- Bundaberg Red
- Client:
- Bundaberg Red
- Agency:
- Leo Burnett-Sydney
- Executive Creative Director/Production:
- Andy DiLallo
- Creative Director:
- Tim Green
- Copywriter:
- Mike Felix
- Art Director:
- Matt Swinburne
- Client Services Director:
- Peter Bosilkovski
- Business Director:
- Sam McGown
- Executive Producer of Broadcast:
- Margot Fitzpatrick
- Production Company:
- Psyop/Revolver
- Director:
- Todd Mueller
- Director:
- Kylie Matulick
- Executive Producer:
- Neysa Horsburgh
- Executive Producer:
- Kim Wildenburg
- Producer:
- Luisa Murray
- Producer:
- Hillary Thomas
- Producer:
- Michael Schlenker
- Project Lead:
- Jose Martin
- Project Lead:
- Lane Jolly
- Project Lead:
- David Chontos
- Project Lead:
- Dan Vislocky
- Producer:
- Caroline Barry
- Executive Producer:
- Michael Ritchie
- Director, Photography:
- Danny Ruhlmann
- Production Design:
- Damien Drew
- Music and Sound Design Post Production:
- Song Zu Sydney
- Music Composer:
- Ramesh Sathiah
- Music Composer:
- Haydn Walker
- Sound Designer:
- Abigail Sie
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Project Type
