Bundaberg Red : Smooth as Life is Rough

Tastebuds gone to waste.

Published On
Aug 19, 2012

Editor's Pick

Poor catfish. The butt of Mother Nature's cruelest joke was fortunate enough to be born with a 180,000 tastebuds all over its body, turning it into what is basically one giant tongue. But that fortune goes to waste, since it can't really taste what must be the world's best rum, while us humans... well, you'll see. Leo Burnett Sydney creates this pretty funny, and somewhat surreal commercial for Bundaberg Red, directed by Todd Mueller and Kylie Matulick of Psyop/Revolver, which you are probably more inclined to enjoy now, now that you know of the one creature who is doomed to forever be tasting only the garbage that covers his home underwater.


Aug 20, 2012
Brand :
Bundaberg Red
Client :
Bundaberg Red
Agency :
Leo Burnett-Sydney
Executive Creative Director/Production :
Andy DiLallo
Creative Director :
Tim Green
Copywriter :
Mike Felix
Art Director :
Matt Swinburne
Client Services Director :
Peter Bosilkovski
Business Director :
Sam McGown
Executive Producer of Broadcast :
Margot Fitzpatrick
Production Company :
Director :
Todd Mueller
Director :
Kylie Matulick
Executive Producer :
Neysa Horsburgh
Executive Producer :
Kim Wildenburg
Producer :
Luisa Murray
Producer :
Hillary Thomas
Producer :
Michael Schlenker
Project Lead :
Jose Martin
Project Lead :
Lane Jolly
Project Lead :
David Chontos
Project Lead :
Dan Vislocky
Producer :
Caroline Barry
Executive Producer :
Michael Ritchie
Director, Photography :
Danny Ruhlmann
Production Design :
Damien Drew
Music and Sound Design Post Production :
Song Zu Sydney
Music Composer :
Ramesh Sathiah
Music Composer :
Haydn Walker
Sound Designer :
Abigail Sie

Need a credit fix? Contact the Creativity Editors

Project Type